“Our History Doesn’t Have to Be Black and White”.
SCIB is an Egyptian paint company that for some reason, nobody knows is Egyptian even though it’s been around for 33 years. We wanted to showcase the heritage of the brand and make people understand that it’s actually a local company using an extremely emotional photo.
The photos are of Naguib Mahfouz and Um Kalthoum. When you see this at first glance, you might think that photographic mosaics have been overly used as a method of art direction. However, looking closely at the picture, you will realize that every section of the hundreds present are specific SCIB palettes with their very own real codes.