AXE Wingman - The Instructional Video

AXE Wingman - From Shivan Kumar to Vidie

AXE Wingman - The Case Study

AXE WINGMAN – THE VIDEOS

This campaign was awarded Silver for “Best Use of Social Media” at the Dubai Lynx + Bronze for “Viral Marketing” at the Dubai Lynx.

It was also shortlisted 2 more times for “Best Use of Music” and “Best Use of User Generated Content”.

PROBLEM

Most men aren’t romantic at all. And on Valentine’s they get even worse because of the pressure.

SOLUTION

Enter AXE WINGMAN.

We let the fans on the AXE MIDDLE EAST page tell us about their potential Valentines. We pick the coolest story and write a song in less than 4 hours based on their intimate information. We then post the video of the song for him at night to share with his girl.

If that doesn’t get him laid, nothing will.

RESULTS

  • Over 250,000 views on YouTube
  • Over 15,000 new fans on Facebook
  • The videos got over 4,000 likes and 300 shares on Facebook
  • 8 men got laid.
For
AXE MIDDLE EAST
Type
social media, digital, facebook, composing, songwriting, music
URL
208.100.15.183/fbapps/Axe/Axe-Wingman.htm