Axe Middle East wanted an online application that makes hooking up easier for guys.
We came up with a Facebook application that grabs all your female friends on Facebook, and through a process of elimination, shows you the hottest one. Once you get to her, The Eliminator tells you if she’s single, engaged, married, or in a complicated relationship, and even tells you if you have ‘likes’ in common.
In 3 weeks, 7700 people played The Eliminator and over 500,000 women were eliminated. Over 3380 stories were sent out to women telling them they’re hot, and as a result, the AXE Middle East fanpage grew by 21,716 fans.